Guest hosting radio’s nationally syndicated Thom Hartmann Program on August 2, I used the second hour of the show to zero in on the political technology driving the 2012 elections. Guests included Nancy Scola of The Atlantic discussing Obama vs. Romney online, Stuart Trevelyan of NGP VAN discussing how campaigns are mapping Facebook friendships against the voter file with Social Organizing, Max Fose of IWS discussing how far we’ve come since 2000 when John McCain was grabbing headlines for raising $1 million in 48 hours, and Christopher Massicotte of DSpolitical discussing how his firm uses online advertising to target specific voters.